Work / Branded Content
How Electric Are You?
Lexus x Inverse
We partnered with BDG, Lexus and Inverse to create a stunning, neon-lit interactive video. Tech journalist Cleo Abram guides the viewer through a series of questions to determine which Lexus powertrain—hybrid, plug-in hybrid, or all-electric—best suits them.
Credits
Featuring: Cleo Abram
Director: Christopher Hawthorne
BDG:
SVP, Video, Lauren Sofair
VP, Video Production, Whitney Buxton
Director, Branded Production, Kelsey Dimitruk
Assoc. Dir. Client Experience, Neelum Wadekar
Director of Talent, Alexa Lyons
Team One:
Sr Art Director, Steve Hanlon
Account Executive, Julia Muller
Account Supervisor, Morgan Turturici
Production Company: Northbound
Producer: Miriam Naggar
PAs: Christian Eatman, Jovonn Patterson, Kezjahree Wingate
Director of Photography: Adam Carboni
1st AC: Swelee Joseph
2nd AC: Nick Savioli
DIT: Ryan Tighe
Production Sound: James Weidner
Gaffer: Yusuke Naito
DMX Board Operator: Ki Hwang
Electricians: Pete Milmoe, Jack Foster
Key Grip: Julio Yurnet
Best Boy Grip: Marc Eckhart
Grips: Christopher Yurnet, Leo Alvarez, Mike Keane, Travis Tomlinson, Joshua Perez
Teleprompter Operator: Michael Gonzalez
Car Prep: Thomas Carey, Branson Yates
Location Manager, Zerospace: Joe Famularo
H/MU Stylist: Kristen Alimena
Stills
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